Company Profile

Founded in 2004, Ideallex Sdn Bhd has a history of nearly 20 years in the filter industry. Our goal is to become the most one-stop filtered aquatic products retail store in southern Malaysia. In the past 20 years, the consistent philosophy and efforts of our group have made IDE the premier brand in Johor, southern Malaysia. Our mission is to provide the best filtered aquatic products and services to customers, and get the recognition and demand of customers.

Ideallex Sdn Bhd is headquartered in Skudai, with other distribution outlets throughout the Johor Bahru major development area, Including TUN AMINAH, SUTERA MALL, MUTIARA RINI, BUKIT INDAH, DESA TEBRAU, SETIA TROPIKA, BANDAR SERI ALAM and KOTA MASAI. We also have another branch, WATERCO WATERSHOPPE, which offers a one-stop shop for commercial and residential pool filtration systems and solar systems.

Our company also supplies filtration products from Australian, American, Korean and Taiwanese brands such as WATERCO, SOLAR MATE, IONCARES, AO WATER or BILI BOILER Food & Beverage Filtration Systems as the authorized general agent distributor in the Johor region of Malaysia.

We have also opened a subsidiary in the industrial area of Johor called Ide Water Industry Sdn Bhd, a specialist barreled water supplier. This subsidiary mainly serves industrial, catering or customers who need bottled drinking water. We provide high quality and standard drinking WATER, with KKM Health Certification, HALAL Certification,MESTI Food Safety Certification, SGS WATER TEST approval, in addition to providing convenient water pick-up and delivery services. We are committed to bringing healthy, fresh water to our customers with high quality water quality.
 Our Team

The most valuable asset of IDE is our team. Since its establishment, the core team of IDE has reached nearly 70 direct employees. This also creates IDE has a strong administrative team, sales team, and professional technical and after-sales service team.

Most of the team members have been with the company for many years and have the expertise and experience to provide thoughtful and meticulous service. IDE's team has become our competitive advantage, helping us stand out from the fierce competition.

We provide after-sales service, all branches throughout the brand new mountain area guaranteed service within 24 hours to solve problems. IDE serves a wide range of customers, including home, office, industrial, catering, and business customers. In addition, our professional and experienced technicians will replace the filter element and carry out maintenance at the customer's door. We also provide regular preventive maintenance of the filter system, including inspection of the filter system, water testing, and filter replacement to ensure that the product can operate properly at all times and solve the customer's worries.

Not only that, our own drinking water factory also provides convenient self-fetching or delivery of water services, mainly to facilitate and affordable for the masses to get pure drinking water.

To be the leader of water filtration system industry with outstanding persistence and establish a good corporate image.

To ensure everyone has access to safe and healthy drinking water,provide the best service, and accommodate customers with a good experience are our team’s professions.
Company Milestones
April 15, 2004

Ideallex SDN BHD opened

August 8, 2008

Sutera Mall branch opened

November 20, 2008

Opening of Lotus’s Tebrau City branch

March 4, 2010

Opening of Lotus’s Bukit Indah branch

April 1, 2012

Opening of Lotus’s Seri Alam branch

October 1, 2013

Opening of IDE Water Industry Sdn Bhd

December 4, 2014

Opening of Lotus’s Mutiara Rini branch

May 2017

Opening of Watershoppe Johor Bahru

September 27, 2018

Opening of Lotus’s Kota Masai branch

May 20, 2021

Opening of Lotus’s Setia Tropika branch

January 13, 2024

Relocation to new Ideallex Sdn Bhd HQ